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INSTALLATION SCION ART TOUR
Publisher: Scion
By: Scion
Published: July 16, 2005
In 2003 Scion, with the Rebel Organization, launched INSTALLATION, a revolutionary art tour featuring paintings and sculptures created by an unprecedented collective of urban artists. INSTALLATION toured for over a year, visiting a dozen independent galleries and collecting additional artwork along the way at Scion sponsored events and trade shows.
INSTALLATION brought together a truly unique mix of artists and graphic designers. The goal of the INSTALLATION tour was to get these artists and their work as much visibility and exposure as possible, and to promote them ahead of the brand and the cars. Scion has since enlisted many of the artists to work with the company on other projects. Swank, Dez Einswell, and Saber designed flyers, posters, and t-shirts; David Choe created a cartoon for the Scion Magazine; Mister Cartoon is customizing a future Scion project car. The artists and their phenomenal artwork contributed to the credibility of Scion's image, and in the end all of the profits from the sale of the art went to three special non-profit youth organizations: The HeArt Project, Northwest Youth Corps, and the Nikao Youth Project.
Building on the phenomenal success of the first tour, INSTALLATION 2004/2005 will expand into new cities, cultivating new artists from around the country. While the last year's art was painted directly onto Scion xA sculptures and xB vehicles, this year's art will be done on three by eight foot canvases. Widely recognized artists like Kenny Scharf, Mear, Andy Howell, Crash, Revok, Saber, David Choe, Revolt, Stay High 149 and more have already contributed their talent, and other artists will be painting live at Scion sponsored events throughout the year, expanding the collection as it travels across the country. Once again the aim of Scion's INSTALLATION will be to foreground the artists and promote the integrity of the art. To do so, Scion will bring INSTALLATION 2004/2005 to new galleries and even museums, beginning with the Roq LaRue Gallery in Seattle in August 2004, eventually culminating in an eBay auction with proceeds benefiting non-profit youth organizations.
Scion is proud to sponsor the INSTALLATION tour, and especially proud of the artists for all their creative work. Andy Howell, Crash, David Choe, Daze, Eklips, Eye One, Fuze Green, How, Kenny Scharf, Kenton Parker, Keo, Krush, Mear, Michael Delahaut, Nosm, Retna, Revok, Revolt, Saber, Sever, Stay High 149, Swank, and more.
Nosm and How have left their mark on every surface of the art world. From Germany to the NYC; from trains to canvases; from the eighties into the two-thou, an unmistakable grace and imagination draws art lovers toward the duo time and time again. Born in San Sebastian, Spain the twins started jet-setting early. By the age of 6 they had moved to Germany and were introduced to the graf scene in 1988. Starting as any true aerosol artists, Nosm and How began with city walls and trains, travelling to New York in 1997 to "pay homage to the graffiti mecca," according to Nosm. With trips across the ocean each year, the brothers eventually hooked up with the infamous and amazing mural kings, the Tats Cru, and came back to New York for good in 1999. Every graf artist has a partner, and like Daze and Crash, these boys are nearly inseparable. Nosm and How often join styles and complete complicated murals together. Can you have Nosm without How? Probably, but it wouldn't be nearly as dope.
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